In addition to the future growth of Pai Thong Ice Cream, we want people to know that the brand will grow in new markets in Thailand and abroad. Therefore, we chose foreign actors to join in filming this commercial.
Paitong Ice Cream
This commercial for a famous ice cream brand has been a part of Thai society for a long time. The purpose of the commercial is to let people feel the connection that has existed since Pai Thong was born and see the development of international production standards.
Client
บริษัท ไผ่ทองไอศครีม จํากัด
Year
2023
Initially, Pai Thong Ice Cream wanted to create a corporate profile, but was bored with the usual VDO format, featuring executives discussing their vision and images of the production process. So, they asked Sam Suea Panich to help create a corporate profile that wasn't boring. They wanted it to have an easily accessible feel, like Pai Thong Ice Cream.